MAXWEST

The Evolution of Maxwest Smartphones: The Market Position as well as Technological Contributions and Innovations

Nokia is no more that powerhouse of affordable but quality mobile phones and devices, Maxwest, although not very popular in the world market is a brand that offers affordable and efficient Smartphones. As a relatively newcomers to the market launched in the early days of 2010s, the main focus of Maxwest has been to provide the essentials of the modern mobile communication with affordable prices with maximum features. This paper aims at reviewing the background, evolution, various models, the market influence and technological advancement of Maxwest smartphones.

Origins and Early Development

Maxwest joined the manufacture of smartphones with a strategic sight of targeting a market niche which is still underserved with low price yet functional smartphones. This has been in line with the company’s strategy of making available devices, containing all the basic functionalities, at very cheap prices.

Founding and Initial Models
Early Smartphones (2010s): Navigating on its early products, Maxwest sought to cover the market niche of the mass population, who uses affordable products. The company was established based on the full range of functional and usable smartphones with relatively simple options and affordable prices.
Important inventions and some famous models

Altogether, Maxwest is recognized for its cost-driven model that is focused on the company’s functional value. Currently, the company has placed itself in the low-end smartphone category that offers devices being sufficient for fundamental operations without being expensiv

• Notable Models
  Maxwest Astro Series: The Astro series can be realised as Maxwest’s attempts to provide customers with low-cost smartphones with basic characteristics. Some of the products include Maxwest Astro X5, released 2015, Maxwest Astro X7 released 2016 has demonstrated how the company constantly seek to offers consumers value for their money.
  Maxwest Astro X5 (2015): This model came equipped with 5-inch high definition display, a 1. Quad-core processor with a speed of 2 GHz, and Android 4. 4 KitKat. This consisted of an 8 MP rear camera and 1 GB of RAM giving a smartphone that was perfect for normal use as an entry-level smartphone.
  Maxwest Astro X7 (2016): The Astro X7 followed the features of the previous Astro with an added 5. 5-inch High Definition display, a 1. 3 GHz quad-core processor, and Android 5. 1 Lollipop. The Galaxy Ace 4 came with a 13 MP rear camera and had 2 GB of RAM, which was believed to give a boost to its performance besides the download and streaming of multimedia content, all at affordable prices.
  Maxwest Gravity Series: The Gravity series target accommodation of advanced features and capabilities in the budget range. Some of the such models include the Maxwest Gravity X8 that was released in 2017 and the Maxwest Gravity X10 that was released in Maxwest’s strategy of the company is associated with reintroduction of advanced technology products at reasonable prices.
  Maxwest Gravity X8 (2017): This model included the 6. 0-inch Full HD display, a 1. It packs a powerful 5 GHz octa-core processor, claims of delivering clean and productive Android 6. 0 Marshmallow. It featured a 16 MP rear camera, as well as 3 GB of RAM focusing on higher performance and multimedia applications.
  Maxwest Gravity X10 (2018): The Gravity X10 persisted with the standard of bringing forth sophisticated features with 6. There is a 2-inch Full HD display, a 1. 8, a n octa-core processor of 8 GHz, and Android 7. 0 Nougat. It incorporated the new integrated dual-camera system in which the primary camera boasted of a 16 MP lens and the secondary camera was an 8 MP lens to improve the photography experience.
  Market Impact and Challenges

  Maxwest has had a feel in the low budget smartphone market by orientating smart phones with low feature but at a lower prices compare to others. A principle the company has majored on is offering value for the money thus attracting consumers seeking cheap products. But there are a few issues that have made the growth and sustenance of business challenging and threatening for Maxwest.

  Market Challenges
  Intense Competition: Cut price smart phones hence are a very popular segment, with many brands and companies offering a plethora of smart phones at very low cost. It develops with competition from local players and international players, this makes it need innovation and good marketing strategies.
  Brand Recognition: Since it is not as popular as the other brands, Maxwest has problems concerning the popularity of the brand and credibility of the brand. Marketing strategies have to be strong since the company is dealing with established brands that has already gained significant market share in the tire industry hence has to ensure they offer the consumers adequate value for their money.
  Technological Advancements: The main problem here is to try to cope with the modern developments on one hand and stay affordable on the other hand.